Haribo is a confectionery company that produces a variety of gums and jellies, liquorice treats and fruity chews for kids and grown-ups to enjoy. The company was founded in 1920 by Hans Riegel in Bonn, Germany, who created the first gummy bear in 1922¹. The name Haribo is an acronym for **HAns RIegel BOnn**. Haribo is still a family-owned business and is now led by the third generation, Hans Guido Riegel*.
Haribo has a vision of delivering delicious moments of childlike happiness by offering high-quality products that are fun, colorful and irresistible. Haribo operates in more than 100 countries around the world and employs over 7,000 people¹. Haribo is a company that values innovation, tradition and responsibility.
Some of the well-known brands and products that Haribo offers are:
– Goldbears: The original gummy bears that come in six fruity flavors: pineapple, strawberry, lemon, orange, raspberry and apple.
– Happy Cola: Cola-flavored gummy bottles that are refreshing and fizzy.
– Starmix: A mix of different shapes and flavors such as gummy bears, rings, cola bottles, fried eggs and hearts.
– Tangfastics: Sour and tangy gummies that are coated with sugar crystals and come in various shapes such as cherries, cola bottles and crocodiles.
– Supermix: A mix of soft and creamy gummies that have different textures and flavors such as vanilla, strawberry, lemon and lime.
– MAOAM: A chewy candy that comes in different varieties such as Stripes, Pinballs and JoyStixx. The flavors include cola, orange, strawberry, raspberry and lemon.
– Liquorice Wheels: A classic liquorice treat that can be unwound into long strips or eaten as wheels.
– Fruitilicious: A soft and fruity gummy that has 30% less sugar than regular gummies and comes in flavors such as grapefruit, pineapple, apple, raspberry and lemon.
Haribo has a history of creativity and expansion. The company has invested in its production facilities in Germany and other countries to ensure its quality standards and product diversity. The company has also developed new products and flavors to cater to different markets and preferences. Haribo has also established its own stores in Germany, France and the UK to offer a unique shopping experience for its customers.
Haribo has received several awards and recognitions for its brand excellence and customer satisfaction. The company was ranked as the most trusted confectionery brand in Germany by Reader’s Digest in 2018. The company also won the Product of the Year award in the UK for its Fruitilicious range in 2018.
Haribo is a confectionery company that has been making people’s lives happier for more than 100 years with its gums and jellies. The company’s slogan is “Haribo – Kids and grown-ups love it so.
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